We are a South-African based experience design lab driving behavioural change for business and government.
Things keep changing
as they do.
We keep a house of experimental fluidity. We keep trying in places that scare us.
To fully embrace human evolution and to align with nature, takes some keeping up.
We keep our minds radically open.
The Good struggle
Deeply rooted in cultivating an environment for doing purposeful and sustainable business.
The Good Struggle represents a movement of purpose driven investment that turns profit. A sustainable approach to solving problems and building scale simultaneously.