This was the setting for the day's events. No school activities were disrupted as a result of this experience. We dressed bankers in school uniform, packed them a lunch and handed them a timetable. What happened next was pure bliss...

We staged classroom sessions where top researchers from Viacom shared their work around understanding youth culture. We used the schools existing infrastructure and their vacant space. The sessions stuck to the school's timetable, the bell rang, our guests moved.

This outing allowed us to adopt a young persons lens on an experiential level. The learnings were transformative and there was certainly a behavioural change in strategy.

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